New & Used Yamaha ATVs, UTVs, and Motorcycles For Sale in Vista, CA

History of Yamaha® Powersports Vehicles

Yamaha® began in the world of music, but today it is also known for impressive powersports vehicles. If you have ever wondered how the iconic company earned its reputation, keep reading. Below we cover highlights of the company's history. When you are ready to explore Yamaha powersports vehicles for sale, visit RideNow SoCal in Vista, California. Welcome all those in San Diego and El Cajon to visit our dealership today!

The Start of the Legend

The Yamaha Corporation was launched in 1887. In the beginning, the company focused on musical instrument manufacturing, and they built complex instruments such as pianos and organs. The logo is influenced by this heritage-a circle of three interlocked tuning forks (which are tools used to get musical instruments in tune).

The post-war years saw Japanese companies looking to expand their product line to make up for the time they lost when their factories were shut down. They also searched for ways to repurpose war-time manufacturing machines. The president of Yamaha decided to focus on creating small two-stroke engines for motorcycles. These saw great success and in 1955, the Yamaha Motor Company branched off from the parent organization. In 1968, they released four-stroke engines that also became quite popular.

The Growth of Yamaha® Powersports Vehicles

Yamaha spent many years as a successful motorcycle manufacturer and decided to expand into other powersports markets. The 1980s saw the creation of new Yamaha powersports vehicles in the all-terrain vehicle market and the PWC market. The WaveRunner® 500, which emerged in 1986, became an industry game-changer. It wasn't long before Yamaha became a leading competitor in these various markets.

Yamaha® Powersports Vehicles Today

Visit a Yamaha dealer and you'll see an impressive range of models. Many of them are used in race events and often claim the top prize. Others are used for recreational riding or even for work projects, such as property maintenance. The company still makes musical instruments as it did from day one, but now they also offer powersports vehicles to tackle nearly every type of terrain. Whether you want to conquer the water, the snow, the dirt road, or the highway, there is a Yamaha powersports vehicle ready to go!

Ready to explore Yamaha powersports vehicles for sale? Check out the selection at our California dealership in Vista. Our experts can help you find the best model for your lifestyle and budget, so stop by and visit us today. We proudly serve those visiting us from San Diego and El Cajon.